Bam Bam hitmaker Camila Cabello has been tapped as the face of BACARDÍ's summer 2024 campaign.

The Cuban-American singer/songwriter commented 'I'm beyond excited to be partnering with BACARDÍ. I've always thought of BACARDÍ as the quintessential rum brand. To me, BACARDÍ is synonymous with the spirit of the Caribbean and, of course, good cocktails and a great party. The campaign we worked on is unlike any project I've done before. I can't wait for fans to experience it'.